How to create marketing campaigns

To start creating a new campaign you first need to navigate to the right section by selecting Marketing suite from the main menu and Campaigns from the left-hand floating menu within that section.

Here you are presented with the list of all campaigns that were created in your account, but if you’re just starting off, the list will obviously be empty. In any case, the far right of the list header will contain a rather large cyan circle with a plus icon in the middle that’s probably already caught your attention. You’ve guessed it! By clicking this circle a new pop-up window will open where you can create a new campaign.

In order to create a new campaign, you will need to provide the following information:

Campaign name: Enter the campaign name, slogan, or promo code by which you will be able to distinguish this campaign from the rest.

Edition: Select the edition you want to promote.

Landing page: Select the landing page of the previously selected edition that your readers will see first when they open this campaign’s link. If no landing page is selected, the cover page will be displayed.

Goal: Enter the number of readers you expect to open this campaign’s link.

Release date: Enter the date of when you plan on publishing this campaign’s link.

When all the requested info is provided click the Add new campaign button at the bottom of the window and the campaign will be added to the list.

With each campaign you create, the system will generate a specific link that you can send out into the world. When readers open that link, all data sent back to the system will be associated with this campaign. This enables you to easily measure the effectiveness of each campaign and also view analytics based on individual campaigns. A campaign can stand on its own, however, you can extend it by adding additional sources and content for a more detailed break down.

Campaign sources represent different medium types that drive readers to your edition. This means that you can add sources based on where you've published the sources link. For example: Facebook share, email newsletter, billboard, etc. To add a campaign source click the circle plus icon on the far left of the campaign entry. A new window will pop open where you will need to provide the following information:

Select medium: Select the advertising or marketing medium for this source.

Campaign source name: Enter a short and simple campaign source name. For example: Facebook, newsletter, billboard, etc.

Landing page: Select the landing page you want your readers to see first when they open this campaigns source’s link. If no landing page is selected, the cover page will be displayed.

Goal: Enter the number of readers you expect to open this campaign source’s link.

Release date: Enter the date of when you plan on publishing this campaign source’s link.

When all the requested info is provided click the "Add new campaign source" button at the bottom of the window and the campaign source will be added to the list.

Each campaign source can consist of multiple content instances. Content instances are used to differentiate similar content, or links within the same ad, blog post, email newsletter, etc. For example, say you have two call-to-action links within the same email message. This means you can add a content description for each, so you can tell which was more effective. To add a new campaign content click the circle plus icon on the far left of the campaign source entry. A new window will pop open where you will need to provide the following information:

Content name: Enter the content name. Used to differentiate similar content, or links within the same ad, newsletter, website, etc.

Landing page: Select the landing page you want your readers to see first when they open this campaigns content’s link. If no landing page is selected, the cover page will be displayed.

When all your campaigns are created they will be presented to you in a clear collapsible list. Starting on the left is the name or slogan that was provided when the campaign was created. A green arrow to the left of the name indicates additional campaign sources and contents, which are revealed by clicking on the campaign name. Every campaign corresponds to one edition whose name is located underneath each campaign name.

Next to the campaign name is the reader goal that was set when the campaign was created. The progress bar underneath the goal indicates how close you are to achieving that goal. Campaign and source goals are tracked individually.

Finally, on the far right of each Campaign, source and content are icons that facilitate additional options, which are (from left to right): obtain link, edit, remove, create new.

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